About me
Hi there, I'm Sam, a multidisciplinary Senior UX Designer / Art Director with over 16 years experience designing for web. I’m passionate about creating meaningful work, a bit of a perfectionist and I will go to great lengths to bring ideas and business requirements to real-world digital experiences that make a contribution to people’s lives, big or small. I've worked in both agency and client side and more recently focused my services client side. I have a strong interest in App, SaaS and website design/ user experience and recently have worked on a startup app and SaaS platform for a client, taking his idea from infancy and developed it by planning discovery, creating user profiles, creating a competitive audit, site maps, IA and then finally interactive prototypes for both B2B and B2C customers.
My background and strength lies in all things digital and I can draw from a wide skill set from my many years in the industry. I am an all-rounder and can offer anything from UX services, UI design, online brand developement, video/ TVC art direction and content strategy to general graphic design services. I've had the pleasure of working with many talented people alongside some incredible clients – including New Zealand Trade and Enterprise, Toyota, Lexus, My Food Bag, ASB, NZOC, Ministry of Justice, Chorus, Fiji Tourism, Heineken, Pfizer, SKY, McDonalds's, Westpac, BMW, The Warehouse, Steinlarger, Icebreaker, Auckland Council, Air New Zealand, Ford, Bayer, TVNZ, Watties, HSBC, Z, Treasures, Holden, Nestle, Bayer and Fox studios.
Experience
Own client - Startup B2C app and B2B SaaS consult - 5 months - 2022-2023
New Zealand Trade and Enterprise - 18 month contract - 2019-2020
Saatchi & Saatchi New Zealand - 2.5 years
DDB New Zealand - 4 years
Born Digital Auckland, New Zealand - 2 months
JWT New Zealand - 3 years
Line Digital Edinburgh, Scotland - 5 weeks
Tango Communication Auckland, New Zealand - 2 years
Open for contract or freelance work, get in touch
Disciplines
Discovery
User research
Information Architecture
Wireframing
Interactive prototypes
UX Design
UI Design
Mobile App Design
Website Design
Product design
Customer testing
Working in Agile methodology
Concepting & Ideation
Creative Strategy
Design & Art Direction
Products & Services
Integrated campaigns
Social Media
Illustration
Figma
Sketch
Adobe creative suite
Recognition
Best design awards - long form winner, Spatial design Finalist
D&AD - in book
Cannes Lions - 2 silvers, 4 bronze, 5 shortlist
Webby award - 2 awards, 2 nominations
Mashies - Twitter campaign of the year and international campaign of the year
One Show - Bronze
Axis - 2 Grand Prix, 3 bronze, 14 finalist
Clio - 3 silver, 2 bronze
AWARD - 1 gold, 6 silver, 4 bronze
London international - 1 silver, 1 bronze, 1 shortlist
NZ Effie - 1 gold, 1 silver, 3 bronze
Spikes - 4 gold, 6 silver, 5 bronze, 1 shortlist
Education
Bachelor of Art and Design [honours] Auckland University of Technology 2005
Bachelor of Art and Design Auckland University of Technology 2004.
Certificate in Art and Design Auckland University of Technology 2001.
Sam Schrey, Auckland, New Zealand. email [email protected]