To promote season 4 of Game Of Thrones, we made a statue of the universally hated King Joffrey, then invited people to pull him down via a winch that was activated by twitter. The whole thing was live streamed over five days, reaching 70 million people and drawing nearly a million tweets worldwide.
My role was to design the steampunk styled website which showed the live stream of the statue coming down in Aotea square. Each element was made from scratch.
To promote season 4 of Game Of Thrones, we made a statue of the universally hated King Joffrey, then invited people to pull him down via a winch that was activated by twitter. The whole thing was live streamed over five days, reaching 70 million people and drawing nearly a million tweets worldwide.
My role was to design the steampunk styled website which showed the live stream of the statue coming down in Aotea square. Each element was made from scratch.
Role Lead Designer
Year 2014
Agency DDB Auckland
Client SKY TV
Role Lead Designer
Year 2014
Agency DDB Auckland
Client SKY TV
Role Lead Designer
Year 2014
Agency DDB Auckland
Client SKY TV
One Show
Bronze Outdoor
Cannes Lions
Bronze Outdoor Lion
Bronze Cyber Lion
Clio Awards
Silver Outdoor
One Show
Bronze Outdoor
Cannes Lions
Bronze Outdoor Lion
Bronze Cyber Lion
Clio Awards
Silver Outdoor
Webby Awards
Two Nominations
One Honoree
NZ Effie Awards
Gold
Bronze
Mashies (Mashable Internet Awards)
Twitter campaign of the year
International campaign of the year
Webby Awards
Two Nominations
One Honoree
NZ Effie Awards
Gold
Bronze
Mashies (Mashable Internet Awards)
Twitter campaign of the year
International campaign of the year
Spikes Awards
Two Gold
Five Silver
Three Bronze
AWARD Awards
One Gold
Six Silver
Four Bronze
Axis Awards (NZ)
Two Grand Prix
Other work
NZTE - Website redesignResponsive website
Chorus - Website redesignWebsite Design
Keep our money clean - Website and CollateralMinistry of Justice
Pfizer - Xyntha - Website and product designWebsite and collateral
CareMate - App designLogo design
Okana - Social CampaignCampaign
Made by me - App designWebsite Design
Rally for Charity - Digital activationActivation
The M word - CampaignCampaign
BMW - zzz series - viral videoApril fools
ASB Ranqx - Online VideoOnline
Sam Schrey, Auckland, New Zealand. email [email protected]