ASB Visa light

We don’t use credit cards and pay the same way we used to. You've changed, so ASB had evolved and created a new credit card that adapts to how you use it. We produced a fun, youthful campaign based on the idea of progression that was influenced by a music video/ MTV treatment. There was one 30", and six 15" TVCs created, OOH and banners for this campaign.

Role Senior Art Director, Creative

Year 2016

Agency Saatchi & Saatchi NZ

Client ASB

Art direction

I based the art direction on the card design that had been established. The distinctive pattern created a strong identity, so I used that to make the campaign fun and youthful. The campaign felt fresh, fun and one step ahead.

30 " TVC

15" Music

15" Dance

15" Camera

Hair 15"

Phone 15"

Sam Schrey, Auckland, New Zealand.      email samschrey@gmail.com