NZOC- #EARNTHEFERN TVC

In celebration of the 2018 Commonwealth Games, we created a TVC for the nation that both athletes and spectators could get behind. Athletes at the first ever Commonwealth Games sewed the Fern onto their uniforms, so we used the thread of the Fern as a visual device to show how the success of our latest team is bound by the legacy of those that went before them.

The shape of the Fern may have changed over time but its importance to New Zealand and the belief behind it hasn’t, and by capturing what it means to all New Zealanders, we were able to bring the country together in celebration.

The video was made up by scanning original documents, photographs, artefacts, singlets and jackets which were then digitised and animated.

Winner: Best design awards NZ - Longform 2018

NZOC- #EARNTHEFERN TVC

In celebration of the 2018 Commonwealth Games, we created a TVC for the nation that both athletes and spectators could get behind. Athletes at the first ever Commonwealth Games sewed the Fern onto their uniforms, so we used the thread of the Fern as a visual device to show how the success of our latest team is bound by the legacy of those that went before them.

The shape of the Fern may have changed over time but its importance to New Zealand and the belief behind it hasn’t, and by capturing what it means to all New Zealanders, we were able to bring the country together in celebration.

The video was made up by scanning original documents, photographs, artefacts, singlets and jackets which were then digitised and animated.

Winner: Best design awards NZ
- Longform 2018

Role Senior Art Director

Year 2018

Agency Saatchi & Saatchi NZ

Client NZ Olympic Committee

Role Senior Art Director

Year 2018

Agency Saatchi New Zealand

Client NZ Olympic Committee