BARGAIN BOX - Lil Chefs TVC
Bargain Box was turning 1 in July 2017. After a successful launch with Julian as the ‘unofficial representative of today’s kids’ and on-going engagement with our audience on social, My food bag were looking to launch into the next phase for the brand.
We wanted children and families to get into the kitchen and cook together, and the more children involved, the better. So instead of replacing Julian we simply extended him by using 'lil chefs' as the unofficial representatives of kids in New Zealand.
We created an online search through Bargain boxes social channels to look for kids to star in our commercial and produced a 30-second TVC.
BARGAIN BOX - Lil Chefs
Bargain Box was turning 1 in July 2017. After a successful launch with Julian as the ‘unofficial representative of today’s kids’ and on-going engagement with our audience on social, My food bag were looking to launch into the next phase for the brand.
We wanted children and families to get into the kitchen and cook together, and the more children involved, the better. So instead of replacing Julian we simply extended him by using 'lil chefs' as the unofficial representatives of kids in New Zealand.
We created an online search through Bargain boxes social channels to look for kids to star in our commercial and produced a 30-second TVC.
BARGAIN BOX - Lil Chefs
Bargain Box was turning 1 in July 2017. After a successful launch with Julian as the ‘unofficial representative of today’s kids’ and on-going engagement with our audience on social, My food bag were looking to launch into the next phase for the brand.
We wanted children and families to get into the kitchen and cook together, and the more children involved, the better. So instead of replacing Julian we simply extended him by using 'lil chefs' as the unofficial representatives of kids in New Zealand.
We created an online search through Bargain boxes social channels to look for kids to star in our commercial and produced a 30-second TVC.
Role Senior Art Director
Year 2017
Agency Saatchi & Saatchi NZ
Client My Food Bag
Role Senior Art Director
Year 2017
Agency Saatchi New Zealand
Client My Food Bag
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Sam Schrey, Auckland, New Zealand. email [email protected]