Keep our money clean – Website and Collateral

Ministry of Justice - Anti money laundering campaign

New Zealand has always been seen as an escape for people. Our own little slice of paradise away from the uncertainty of the rest of the world. We take pride in it. We regard our remoteness as an advantage. Delighting in the rugged landscapes and the unspoilt panoramas at the far end of the world. But what if we’re not the only ones? What if our seclusion is what’s attracting the wrong kind of attention?

So, we created a campaign that used the juxtaposition of beautiful New Zealand scenery and criminal headlines to catch peoples attention and educate them that the New Zealand government has made changes to the law to protect New Zealand from money laundering.

The campaign was made up of a responsive website, print & video collateral and banners.

Role Senior Art Director, UX Designer

Year 2018

Agency Saatchi & Saatchi NZ

Client Ministry of Justice

Responsive website

The website was designed to be seen in 4 languages. When viewed as mobile first we added quick link tabs at the top so users could get to information quickly. This site was not only for the public but also for professionals like lawyers or real estate agents to use with their clients.