SKY - #BRINGDOWNTHEKING

To promote season 4 of Game Of Thrones, we made a statue of the universally hated King Joffrey, then invited people to pull him down via a winch that was activated by twitter. The whole thing was live streamed over five days, reaching 70 million people and drawing nearly a million tweets worldwide.

My role was to design the steampunk styled website which showed the live stream of the statue coming down in Aotea square. Each element was made from scratch.

 

SKY - #BRINGDOWNTHEKING

To promote season 4 of Game Of Thrones, we made a statue of the universally hated King Joffrey, then invited people to pull him down via a winch that was activated by twitter. The whole thing was live streamed over five days, reaching 70 million people and drawing nearly a million tweets worldwide.

My role was to design the steampunk styled website which showed the live stream of the statue coming down in Aotea square. Each element was made from scratch.

 

Role Lead Designer

Year 2014

Agency DDB Auckland

Client SKY TV

Role Lead Designer

Year 2014

Agency DDB Auckland

Client SKY TV

Role Lead Designer

Year 2014

Agency DDB Auckland

Client SKY TV

One Show
Bronze Outdoor

Cannes Lions
Bronze Outdoor Lion
Bronze Cyber Lion

Clio Awards
Silver Outdoor

 

One Show
Bronze Outdoor

Cannes Lions
Bronze Outdoor Lion
Bronze Cyber Lion

Clio Awards
Silver Outdoor 

Webby Awards
Two Nominations
One Honoree

NZ Effie Awards
Gold
Bronze

Mashies (Mashable Internet Awards)
Twitter campaign of the year
International campaign of the year

 

Webby Awards
Two Nominations
One Honoree

NZ Effie Awards
Gold
Bronze

Mashies (Mashable Internet Awards)
Twitter campaign of the year
International campaign of the year 

Spikes Awards
Two Gold
Five Silver
Three Bronze

AWARD Awards
One Gold
Six Silver
Four Bronze

Axis Awards (NZ)
Two Grand Prix

BDTK-Joffrey
GOT3187_GOT_BDTK_Tradepresenter_v3
GOT3187_GOT_BDTK_IntroScreen_v2
BDTK-Hero-image2
king-is-down_1600_c

Sam Schrey, Auckland, New Zealand.      email [email protected]