The Warehouse - Made by me
To celebrate the 33rd birthday of The Warehouse, we created an online video that celebrated the lengths a little boy went to for his mothers birthday.
We then extended the campaign to an online app that let Kiwis post a personalised online card with a voice message to their friends and family on their birthday via Facebook. Twilio was used for the recording, and we created a set of dynamic share templates for people to choose from.
The Warehouse - Made by me campaign
To celebrate the 33rd birthday of The Warehouse, we created an emotional online video that celebrated the lengths a little boy went to for his mothers birthday.
We then extended the campaign to an online app that let Kiwis post a personalised online card and voice message to their friends and family on their birthday. Twilio was used for the recording, and we created a set of dynamic share templates for people to choose when they sent their cards to recipients Facebook wall.
The Warehouse -
Made by me campaign
To celebrate the 33rd birthday of The Warehouse, we created an emotional online video that celebrated the lengths a little boy went to for his mothers birthday.
We then extended the campaign to an online app that let Kiwis post a personalised online card and voice message to their friends and family on their birthday. Twilio was used for the recording, and we created a set of dynamic share templates for people to choose when they sent their cards to recipients Facebook wall.
Role Art Direction, Creative
Year 2016
Agency DDB
Client The Warehouse
Role Art Direction, Visual Design
Year 2018
Agency Saatchi NZ
Client Chorus
Mobile first design
The app was designed specifically for Facebook users, a mobile-first approach ensured the majority of Facebook users had the best experience. Natural mobile gestures were used to help guide users through the card making process.
Mobile first design
The app was designed specifically for Facebook users, so a mobile-first approach was imperative to ensure the majority of Facebook users had the best experience. Natural mobile gestures we used to help guide users through the card making process.
Mobile first design
The app was designed specifically for Facebook users, so a mobile-first approach was imperative to ensure the majority of Facebook users had the best experience. Natural mobile gestures we used to help guide users through the card making process.
Mobile first design
The app was designed specifically for Facebook users, so a mobile-first approach was imperative to ensure the majority of Facebook users had the best experience. Natural mobile gestures we used to help guide users through the card making process.
Identity
I wanted the app to have a handmade feel, so it connected to the online video. Each element was hand drawn and made to look like it was made of a marker pen.
Identity
I wanted the app to have a handmade feel, so it connected to the online video. Each element was hand drawn like and made to look like it was made of a marker pen.
Identity
I wanted the app to have a handmade feel, so it connected to the online video. Each element was hand drawn like and made to look like it was made of a marker pen.
Themes
We created three themes for users to choose from, one feminine, one masculine and one generic. Each theme delivered a different style of share message.
Themes
We created three themes for users to choose from, one feminine, one masculine and one generic. Each theme delivered a different style of share message.
Themes
We created three themes for users to choose from, one feminine, one masculine and one generic. Each theme delivered a different style of share message.
Choose a photo
Once a theme is selected, the user could choose a photo from a personal gallery or one of five images that we supplied.
Choose a photo
Once a theme is selected, the user can then choose a photo from a personal gallery or one of five images that we supplied.
Choose a photo
Once a theme is selected, the user can then choose a photo from a personal gallery or one of five images that we supplied.
Record your message
After choosing an image, the user has the option to record a personalised birthday message via a Twilio phone service.
Record your message
After choosing an image, the user has the option to record a personalised birthday message via Twilio a phone service.
Record your message
After choosing an image, the user has the option to record a personalised birthday message via Twilio phone service.
Share your card
Once the user was happy with their personalised digital birthday card they could share it on their friends Facebook wall. The recipient would see a custom share post with a unique URL to their birthday card.
Share your card
Once the user is happy with their personalised digital birthday card they could share it on their friends Facebook wall. The recipient would see a custom share post with a unique URL to their birthday card.
Share your card
Once the user is happy with their personalised digital birthday card they could share it on their friends Facebook wall. The recipient would see a custom share post with a unique URL to their birthday card.
Animation
Recipients open their card by running their finger on the screen along the dotted line, the card then animated open to a custom message.
Animation
Recipients open their card by running their finger on the screen along the dotted line, the card then animated open to a custom message.
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Sam Schrey, Auckland, New Zealand. email [email protected]